The 5th module of the Advanced Courses in Sports Management 2025—Marketing—was held today in the multimedia hall of the Olympic Committee of Bosnia and Herzegovina.

Seventeen representatives of Bosnian sports federations participated in the course, and on the second day of the module, they had the opportunity to listen to the experiences and advice from the esteemed Rector of the University of Mostar, Academician Prof. Dr. Zoran Tomić. Professor Tomić presented communication as the foundation of success in sports in an interactive and engaging manner.

Participants also received insights and knowledge from MSc Ivan Tomić, with the focus on "Sports Diplomacy."

The "Advanced Courses in Sports Management" program was designed by the International Olympic Committee and provides a top-tier theoretical and practical platform for advancing the work of sports organizations.

This comprehensive educational program runs from March to October 2025 and covers areas such as:

🔹 Governance of Olympic sports organizations
🔹 Strategic governance
🔹 Human Recources management
🔹 Finance 
🔹 Marketing 
🔹 Organisation of sport events

The next module is Organization of Sports Competitions in September. Upon completion, candidates receive a prestigious diploma from the International Olympic Committee — valuable proof of competence for work in the sports sector worldwide.