Organized by the Olympic Committee of Bosnia and Herzegovina, a symposium titled “Sport in the Era of Artificial Intelligence: Sport, Ethics and Excellence” was held today in Sarajevo, bringing together distinguished academics, experts in sports, medicine and information technology, as well as representatives of sports associations from Bosnia and Herzegovina and the region.

The full-day program focused on the application of artificial intelligence in sport, ethical challenges of modern technologies, improvement of sports organizations, and the medical aspects of sports development in the digital age.

The program began with morning workshops for general secretaries of sports associations on the practical application of AI technologies in the daily work of sports organizations. Participants were divided into two groups, and the workshops were led by Zlatko Ganić, Alisa Bašić, and Nazif Hasanbegović. Special attention was given to using AI tools, writing prompts, and implementing artificial intelligence in the administrative and organizational processes of sports associations.

The official part of the symposium was opened by the president of the Olympic Committee of BiH, Davor Komšić, with a welcoming speech.

One of the most notable lectures was delivered by academician Asim Kurjak, who spoke about the connection between science and sport through practical applications of artificial intelligence principles. Academician Velimir Srića focused on the challenges AI brings to society and sport, while academician Almir Badnjević raised the question of whether artificial intelligence can enhance sport without losing the humanity and authenticity of the sporting spirit.

Prof. Dr. Edin Begić discussed the medical aspects of modern sport in a lecture on the evaluation of cardiac muscle fibrosis, while academician Lejla Gurbeta Pokvić presented the possibilities and initial steps for applying artificial intelligence in sports systems. Academician Goran Krstačić spoke about the relationship between life, sport, and heart health in the era of AI technologies, and academician Mirza Žižak posed the question of whether artificial intelligence in sport is merely a tool or becoming an authority.

The symposium was also attended by leaders of the Olympic Committee of Serbia, president Dejan Tomašević and general secretary Dejan Bojović.

The symposium reaffirmed that sport and technology are increasingly working together, while ethics, the human factor, and responsible application of new technologies will remain key challenges for the future development of sport.